What sets you apart from all the other real estate agents in your area?
It's a certainty that you will be competing with other REALTORS® for clients, and specializing in a niche market will increase your expertise and client base.
What you choose will reflect your interests, your passions. Here are a few:
- First-time buyers
- Luxury homes, Estates
- Relocations, Military
- Age demographics: Millennials, Gen X, Boomers/Seniors
- Neighbourhood expert (downtown, uptown, midtown, suburbs)
- New Construction
Our team is focusing on the seniors market. We have obtained the Certified Senior Housing Professional designation from www.seniorsrealestateinstitute.com and are narrowing our marketing efforts and promotion to the 50+ crowd. As we grow in our market, we may even hone in on a more specific age within the broad 50+ group.
Are you specializing in a niche market? Please share your ideas....