Although Canadians are still coping with the recession’s effects, they feel more optimistic about theirpersonal finances and the housing market is playing a key role, a survey in Consumerology Report reveals. More than half (58 per cent) say they’re better off financially today than before the recession, and the driver of this post-recession optimism appears to be the fact that their homes or condos are worth more now than pre-recession. “Ultimately, the results show that people’s confidence is highly reliant on a strong housing market,” says Jack Bensimon, president of Bensimon Byrne, the ad agency that commissioned the survey. Visit www.consumerology.ca.
Article published by OREA in the July/August 2011 Edge.