You’ve read it, you’re heard it….In fact you may even have heard
people yelling this from rooftops! I say that based on an interesting
billboard I saw recently in the North York are of the GTA. The
billboard was on top of a rooftop and depicted a realtor with a blow
horn alongside the famed words, “Location, Location, Location”. Very
innovative I must say. But getting back to what I was saying, yes….
its all about the location!
Often when I’m working with my clients I see the message and
meaning of a great location completely misunderstood by them. This
post is an effort to break through the noise and talk about location as
a need based factor, one that needs to be thoroughly thought about.
3 Things to consider when buying/renting based on the lure of
1. Purpose – What purpose is the location solving for you. If
you’re “pro environment” and don’t want to own a car, you may
want to live closer to a bus stop or a train station. But here’s the
catch, are you fond of riding a bicycle? Now you must make
sure that the great location comes with easy access to bike
trails as well as dedicated bike lanes. If you’re a mother who is
currently transitioning between careers, are you sure you want
to live somewhere that has great views but is an hour’s
commute from work? Taking away valuable time you could be
spending with family? These are just some examples, fact is
that the purpose behind a purchase is everything, location
means very little in comparison.
2. Neighbourhood – So the advertisement you may be responding
to says, “Up and coming neighourhood”, usually these are
neighbourhoods in transition with one lot or another invariably
under construction. While all construction within Canada is
regulated under strict laws, fact is that all construction is a
nuisance. Whether it is the noise, the paraphernalia or simply
the inflow of people in your neighbourhood. Evaluate where you
are in life, if you’re home more often than not; then a noisy
neighborhood can really affect your peace of mind. But that's
not all, a new neighbourhood could mean that basic services
such as a playing field and other local services you may thus
far be used to, could be absent.
3. Situational Factors – Situational factors have the biggest impact
on what we do. These refer to changes in your personal
situation on a day-to-day basis. An example of a situational
factor could be your profession. Imagine that you’re an artiste
who is basically a stay at home professional and works
seasonally. Your requirement and definition of a great location
will be drastically different from a college student who wants to
live in the heart of downtown Toronto. Other situational factors
could be dreams and ambitions, family ties and allergies. Yes,
allergies could act up in specific areas as compared to others!
A lot to take in? Give me a call and let me put you at ease and
assess if the “location, location…location” you’re excited about is
really the right location for you!