Alex Macale

Alex Macale

Sales Representative
CENTURY 21 Leading Edge Realty Inc., Brokerage*
  • 416-803-5021
  • 416-849-7540
  • 416-298-6000
  • 416-298-6000
  • 416-298-6910
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RADIO INTRO: I'm Your Filipino Realtor In Toronto, ON. Canada


STEP1: Let's Be Connected! Here's How..

STEP2: Everything You Need To Know About My Website

SEARCH HOME ON YOUR OWN TIME & PRIVACY: Here's How To Gain Exclusive VIP On MLS. Email or Text with Subject Line: "Collaborate Access"

BEST TIME TO BUY HOUSE: When Is The Best Time? Watch This Video!

HOME WORTH: Do You Know What's Your Home Is Worth? Don't Watch News!

VALUE PREPOSITION: What I Can Bring On The Table When You Hire Me To #Sell Your House

MORTGAGE FINANCING: Do You Need Help Buying A Home? Need A Second Opinion On Your Mortgage Financing?

MY PURPOSE: My Purpose & Business Philosophy

INTRODUCTION: I Rely On Your Introduction To Your Friends & Family!


ABOUT: Alex Macale is a full time Filipino realtor and active real estate investor licensed in 2009 servicing the geographical areas of Toronto, York, Peel & Durham regions. He came from supply chain management background with years of experienced in the purchasing industry. In his previous profession as a Supply Chain Management practitioner he has was trained to combat in sales and to negotiate and deliver a win/win situation result.

BACKGROUND: Alex was born in the Philippines and immigrated to Toronto, Canada at the early age of 14. He resides and grew up in Scarborough, ON. studied high school in Woodbine Collegiate (Jr. High School) Georges Henry Academy (High School) and graduated in Cedarbrae Collegiate ( Sr. High School) in Scarborough, ON. He attended Centennial College with a diploma in Electronics Engineering and pursued another diploma in Network Administrator specialized in IT and was certified in Microsoft, Novell, Cisco systems. Throughout his tenure in the IT field he landed a job in Supply Chain Management where he worked for an IT company and devoted 12 years of his time as a Supply Chain Management practitioner. While working in supply chain management industry he honed his communication, leadership, management and business skill and pursued a designation in Supply Chain Management. Alex holds a PMAC certification and was 3 workshop and 2 courses away from writing his CPP/SCMP designation when he left the supply chain management industry.

PREVIOUS PROFESSION: In his previous profession as a Buyer responsible for JIT procurement of materials he was involved in mobilizing a centralized procurement department which resulted in tremendous cost savings for the company averaging around $1.1M a year in cost savings for three years in a row, a cost savings that he attained from engaging with cross functional teams, pushing back unnecessary requisition, streamlining company procurement process and diligently negotiating for the company's cost savings to achieve a win/win result.

REAL ESTATE: While working in SCM industry as Buyer responsible for procurement he was exposed to sales industry where he engaged in a different facet of procurement and sales process, learned how to read and write contracts and requisitions from RFP/RFPQ and eventually developed passion in sales that led him to pursue a career in real estate and was eventually licensed under Toronto Real Estate Board in 2009.  At first real estate was his backup plan but after learning the ropes of real estate when the internet and online marketing was just new to realtors he found his niche and talent in online marketing and developed his passion in real estate where he quickly applied his acquired skills from his previous profession in helping people achieve of owning their dream home that led him to eventually transitioned to become a full time realtor. Aside from helping client to buy/sell home he is also a real estate investor and has a vast hands on experience in flipping homes and renting properties. 

OFFER: He takes so much pride in his profession as a realtor for Century21 Leading Edge that he will not stop to ethically defend and protect "you" as a client from any potential real estate legal problem that may arise before, during and after a real estate transaction. Aside from real estate he is knowledgeable in different facet of industry from IT industry, life insurance, investments strategies and financial planning as well as rental property.

PASSION & PHILOSOPHY: He also known to have passion in personal development and he was a student of the game. An active member of Toastmasters International CiPro area 51 Toronto Canada. He follow the teachings of prominent motivational speakers and gurus such as Jim Rohn, Anthony Robbins, Les Brown, Zig Ziglar and many more.

He's Business Philosophy:

  • Value handshake first over business
  • Help others get what they want and you will get what you want
  • You will get paid for the same value you bring to the marketplace
  • Build fortune at the service of others and not at the expense of others
  • Failure is a few simple error in judgment that you practice everyday
  • Discipline is a bridge between goals and accomplishment
  • If you are not ready to risk the unusual; you will settle for the ordinary
  • FEAR is just a false expectation appearing to be real

This is some of his core values and the value preposition and expertise he can bring on the table should you decide to work with him in representing you as a client. Watch what his clients say about him in the testimonial section on the right hand side of the window.



GREAT REAL ESTATE ADVICE | LISTEN. EDUCATE. EMPOWER. ™ A Division and Trademark of Alex Macale Web: | Blog:

Copyright 2014. All Rights Reserved. 


  • Chinese
  • English
  • Filipino
  • Ilocano
  • Tagalog
  • Tamil
  • Tegalog
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2 Mack Ave, Toronto, ON M1L 1L9
Beds: 4 / Baths: 4
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